2018 - 811 Horse Racing Initiatives Report

Horse racing continues to produce major national television audiences for its top events (Triple Crown and other high-stakes races). Live events are one of the few “DVR-proof” forms of televised entertainment in 2018, offering a captive audience and limited competing branded messaging. These events occurred during peak excavation season, covering the late spring months (May/June), as well as 8/11 Day. The attached presentation provides an overview of the 2018 811 horse racing intiative.